12 Strategies for Promotion
Parent information & Enrolment Packs
Brochures, Pamphlets and Notices
Don't forget to add your contact details to the front page so they are easily accessible to readers or when displayed on noticeboards and fridges. I think it is nice to have a little tagline that sums up your service and what you are offering too. Mine is “Inspiring and encouraging children to play, learn, experiment and get messy”
Once you have those beauties all printed up and ready to go get out into your community and do some letterbox drops…I have a few more ideas for you below about where to distribute them (and I mean that in the nicest possible way 😉 ).
Signs and Banners
Not really rocket science here…get one, get two, get them up!
The one on my fence is just a canvas banner that we tied securely. Tied it even more securely after the first storm came through and pulled it off the fence unfortunately. Actually His Patient Self ended up screwing it (or something handyman like) to an old bit of board we had and then screwing that to the fence to give it greater longevity.
It cost less than having a sign made up and I think it does the job well. I get a lot of enquiries from people driving or walking past so never underestimate that potential. It all helps. It also helps when directing new parents to where the house is located..don't want them getting frustrated and giving up before they even find you!
I just did my design up in Word and then uploaded the file to Vistaprint. No I'm not getting paid to keep mentioning them (although that would be lovely Vistaprint) but I know I will get questions about where I got things printed so best to mention it now!.
I also used this design to get a few car magnet signs made up. They work well too, especially when at the park or shopping centre although sometimes I wish I had taken them off when my twins begin throwing a huge tantrum or do something equally embarrassing that doesn't look good for a parent let alone a parent and educator. Same for wearing my work shirt with logo. Sometimes you need to pull a jumper over the top if your kids begin to implode on you in public…just a little tip 😉
Social Media & The Web
You can also advertise in Facebook parenting groups for your area as well as the buy,swap,sell pages. My only caution here though is not to give out to much personal information in the main forum. Ask people to message or email you for further details.
The Care for Kids website is another avenue for advertising and also handy for seeing what other services in your area are charging so you can make sure you aren't over or under pricing yourself.
I also advertise on the Family Day Care Network Australia site which reaches a wide parent audience
Kids sporting groups
This has given me some great ideas, I love how professional it all looks. I love your logo, it inspired me to make mine a while back for my facebook page and i’d love to get a banner for out the front of my house similar to what you have at some stage. Where do you get the kids hats with your logo?
Kate Lloyd says
You’re simply amazing. Great ideas.
what about the calico bags? did you do those yourself too
Leveda Mcgee says
Thanks for the great ideas, just open up a childcare home in September. Everything looks so good name in order.
Good luck with it all Leveda
Sarita Singh says
I am thinking of advertising using a banner too. Yours looks great! Is the banner made of cloth or vinyl?
Weatherproof vinyl Sarita, from Vistaprint.
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Selena FU says
Be grateful of your writing. I learned your suggestions from far away China and won’t give up, like what you said.
Thank you so much, what an incredible and inspiring Mother and Educator you are. I have just started and absolutely loved all of your fantastic ideas and tips. I can’t thank you enough and pray your extremely professional Service continues to be no doubt hugely successful.
Thanks again, kind regards Tammy
The Empowered Educator says
Thanks so much for your kind feedback Tammy! So glad you are finding the ideas and tips useful – thanks for being here!
fantasia E reed-sims says
Great ideas thank you so much for sharing all of your material looks great and professional! You inspire me!
SAI MAA DAY CARE, GREATER FARIDABAD, INDIA , Ms. Anjlee Zutshi, Greater Faridabad, Contact no. - 0129 4900401, M 08743984668 says
Great ideas & materials,
Holly C. says
Love the content- I was taking notes and I absolutely love the idea of hats and bags with your logo. I’ve thought about giving out reusable grocery bags with my business name on them, but I think I like the canvas tote idea better. Going to make a VistaPrint order soon….. lol.
The Empowered Educator says
Haha, yes you watch that order turn into a bigger one than you thought it would but it does help with getting your name out there and word of mouth for enrolments!
Claudia Munoz says
I want to thank you for all the information you have provide to us. I really appreciate your big and professional support.
Now, I have a better understanding how to promote my business.
The Empowered Educator says
Thanks for the lovely feedback Claudia! i’m so glad you found the information useful – good luck with your business promotion!