12 Strategies for Promotion
Parent information & Enrolment Packs
Brochures, Pamphlets and Notices
Don’t forget to add your contact details to the front page so they are easily accessible to readers or when displayed on noticeboards and fridges. I think it is nice to have a little tagline that sums up your service and what you are offering too. Mine is “Inspiring and encouraging children to play, learn, experiment and get messy”
Once you have those beauties all printed up and ready to go get out into your community and do some letterbox drops…I have a few more ideas for you below about where to distribute them (and I mean that in the nicest possible way 😉 ).
Signs and Banners
Not really rocket science here…get one, get two, get them up!
The one on my fence is just a canvas banner that we tied securely. Tied it even more securely after the first storm came through and pulled it off the fence unfortunately. Actually His Patient Self ended up screwing it (or something handyman like) to an old bit of board we had and then screwing that to the fence to give it greater longevity.
It cost less than having a sign made up and I think it does the job well. I get a lot of enquiries from people driving or walking past so never underestimate that potential. It all helps. It also helps when directing new parents to where the house is located..don’t want them getting frustrated and giving up before they even find you!
I just did my design up in Word and then uploaded the file to Vistaprint. No I’m not getting paid to keep mentioning them (although that would be lovely Vistaprint) but I know I will get questions about where I got things printed so best to mention it now!.
I also used this design to get a few car magnet signs made up. They work well too, especially when at the park or shopping centre although sometimes I wish I had taken them off when my twins begin throwing a huge tantrum or do something equally embarrassing that doesn’t look good for a parent let alone a parent and educator. Same for wearing my work shirt with logo. Sometimes you need to pull a jumper over the top if your kids begin to implode on you in public…just a little tip 😉
Social Media & The Web
You can also advertise in Facebook parenting groups for your area as well as the buy,swap,sell pages. My only caution here though is not to give out to much personal information in the main forum. Ask people to message or email you for further details.
The Care for Kids website is another avenue for advertising and also handy for seeing what other services in your area are charging so you can make sure you aren’t over or under pricing yourself.
I also advertise on the Family Day Care Network Australia site which reaches a wide parent audience
Kids sporting groups